Doccly—The Service Hailing Company

Service hailing and automated deal rooms for banks, law and other professional service firms. Enabling firms to get work. Giving them the time to do that work.

developers at work

Meet our leadership

  • Charl Dreyer

    Founder & CEO

    Charl is an entrepreneur, developing futuristic projects, websites and apps. He also plays with ML, IoT, Cloud Services and anything else that looks like the next big thing. For relaxation he paddles on the ocean.

  • Herman Smith

    CTO

    Herman has held several positions in tech but has intentionally never relinquished his grip on writing code and wrangling systems towards symbiotic cooperation. His interests range from decentralized systems to edge computing. In his spare time, he enjoys spending time with his wife and kids in mountains or on oceans.

  • Tracey–Jayne Dreyer

    COO

    Tracey loves to learn anything new, and is especially interested about emerging technologies in cloud computing and web development. She enjoys sharing skills and knowledge with others and helping others succeed using new and innovative technologies.

  • Tom Dreyer

    Frontend Manager

    Tom is a game developer and graphic designer. He enjoys taking abstract concepts and making them a reality on the screen. When not in front of a computer, he enjoys climbing and hanging with friends.

  • Donna Dreyer

    Customer Experience Manager

    Having recently graduated from the Psychology program at Grand Canyon University, Donna is actively learning trendy technologies, mainly in web, mobile and the cloud. In her free time, Donna enjoys spending time outdoors and with friends.

Our values

We value action over awareness. We focus on what we make, how we make it, and the change we seek to make. We're also having a lot of fun.

Action over awareness
Building software is not easy and never will be. Unhappiness grows exponentially with the complexity of the code, so we think about optimizing happiness around every turn. There is no universal truth here, but we use tools that make you more productive, leverage APIs that solve your problems quickly, and we write as little code as possible.
The change we seek to make
It is difficult to finish a product, but done is better than perfect. We expect many setbacks during the development process, yet we know that progress is made by consistently improving our work in small steps. We prioritize shipping over procrastinating, because as soon as the code is shipped we get valuable feedback that will drive all future decisions. Above all, we listen to you.
What we make
We try not to be limited by any single paradigm or narrow set of ideas. The best-practices of today will be the anti-patterns of tomorrow. You and your users shouldn’t care how we built the product, but rather what it does to make your lives better.
Enjoy the journey
Software is about solving problems for people. We try not to focus on the technical aspects of a project alone. We think about the big picture, the end user, the marketing, and the community. Brute force is almost never a good idea. Instead, we take breaks and enjoy life. When we sit back down, we often find a clear solution to that head-banging problem we had before.
How we make it
We value simplicity over complexity. So much technology is difficult to set up and use. We take all this complexity and make it simple for you to use and enjoy.

Ready to start?Great! Let's chat today.