Case Study 178 Countries On The Weather Channel PWA

The Weather Channel has been reporting weather information since the 1980s. Technology is changing, and their methods must too. The Weather Channel has opted for a Progressive Web App (PWA) to get information to their users quickly.

Push notifications for information

Weather changes rapidly, so Weather Channel users need accurate and timely information. Switching to a PWA meant that The Weather Channel could use push notifications to quickly notify their users of important weather events.

The PWA looks and feels like a native app, but it requires less than a typical app. Less storage space, less connection, and less commitment. It works when the browser is not running. People can use the app in areas where connection is low or expensive. And because the experience is so streamlined, people want to use it.

Notification opt-ins

Within three months of developing their new PWA, The Weather Channel had almost 1 million opt-ins for push notifications. 52% of those users came from mobile devices.

Push notifications mean that The Weather Channel can notify users immediately when interesting or important events take place. They can get users back onto their platform and interacting with their content at the click of a button. Users are reminded of the app on their home screens and this increased brand awareness means that users are likely to use the service more often.

Global reach

The Weather Channel can now present information to more consumers than before. Their new Progressive Web App (PWA) is available in 62 languages and 178 countries. With the previous barriers to entry stripped away, many more people are enjoying the app.

Particular advantages of the PWA are that it allows users to access the site even when they do not have the latest devices, reliable connectivity, or the means to download costly apps.

Personalization

A PWA gives also users a unique opportunity to self-select content that is relevant to them. They can specify language and location, without unnecessary extras. This means that downloading the app does not require that users store information that they do not need on their device. They only need to store what they will use.

The Weather Channel has seen an 80% improvement in load time. That is less waiting, less frustration. And more interaction.

Learn more

To read more about the new Weather Channel PWA, click here.

Many other prominent companies are choosing to use Progressive Web Apps, read about AliExpress following this trend.

If you are interested in how a PWA could benefit your business, get in touch!