Case Study 75% More Tweets With New Twitter PWA

Sara Lee

2 minutes
Twitter users are tweeting more on the new PWA

Mar 8, 2021 (FORT WORTH, Texas) — The new Twitter PWA works quickly on slow networks, increasing engagement and enabling interaction within seconds. More people are tweeting.

Twitter Lite is a Progressive Web App (PWA) with astonishing functionality. It loads over 30% faster than its predecessors. That means that users are online and interacting in less than 5 seconds over 3G on most devices.

When people can get online and tweeting faster, they are less likely to lose interest.

We live in a distracting world. The Twitter PWA makes it more likely that people will remain on the platform and make their voice heard.

Worldwide reach

The PWA even works quickly on slow networks, making it an important asset to Twitter's global approach. Twitter Lite loads in under 3 seconds for repeat visits, even when bandwidth is low.

Twitter services many countries where connection is hard to come by. A good connection is one thing, and a stable connection is another. PWAs work even if connection is unstable.

The app uses about 70% less data, and it can be used offline in modern browsers. This lightweight app can be accessed on demand, installed without friction, and incrementally updated.

Less data usage means less cost to the user. This means that the Twitter PWA is an option for those who would previously not been able to afford the service.

Increased engagement

Hundreds of millions of people visit Twitter's mobile site every month. Over 80% of Twitter users are on mobile, so a fast and reliable mobile experience is necessary.

With an icon on their home screen, people all over the world use Twitter Lite more than before.

The PWA has increased pages per session by 65%, Tweets by 75%, and decreased bounce rate by 20%. The app is easy and quick to use, making the overall experience more enjoyable.

People are using the Twitter PWA from all over the world with much success and enjoyment. To read more about how Twitter developed their PWA, click here. And to read about the Pinterest PWA, click here.