Case Study 95% More Conversions With New Wego PWA
Aug 18, 2022 (BRISTOL, England) — The Wego PWA is easy to use. The icon is on the homescreen, and obstacles are gone. Conversions are up, and more people are choosing Wego.
Customers are choosing Wego. The new Progressive Web App (PWA) is easy to use, does not need to be installed, and does not require commitment. It is simple to book travel through the Wego PWA.
Customers choose the brand they know
With the Wego icon on their home screen, potential customers need not look any further when they need to book travel. Not only is the icon easily accessible, but the customer has seen it every day. PWAs build brand awareness.
Home screen icons are easy to come back to. They are a constant reminder of the brand, making Wego the obvious choice when customers want a holiday. The simplicity and accessibility of the platform will mean increased business for Wego.
The PWA has increased visitors by 26%.
Customers convert quickly
The PWA is also a faster experience. Bounce rates are down 20%. Load time for new users is just 1.6 seconds and for returning users it is under 1 second. That is quick.
The customer can complete transactions quicker too. Through Credential Management API, the PWA can access credentials saved in the browser. Logged-in users save time on auto-filled forms.
Customers spend money easily
To the customer, the PWA looks and feels exactly like a native app. They are happy to spend money there. Through Payment Request API, Wego can offer single-tap pay to their customers.
Ad click-through rates have increased 3x. This is more business for Wego and their advertisers.
Among iOS users, Wego is experiencing a 50% increase in conversions. They are also spending more time on the app, 35% more on average. Wego reports 95% more conversions overall with their PWA; that is nearly double!
The PWA has been a clear win for Wego, and it has been a win for Twitter too.
If you are interested in how a PWA could benefit your business, get in touch!