Case Study AliExpress Invests In PWA And Doubles Conversions
Aug 18, 2022 (PHOENIX, Ariz.) — The AliExpress PWA prioritizes mobile experience. The Progressive Web App has doubled conversion rate and revolutionized business.
AliExpress is a popular e-commerce site that is reaping the benefits from a recent investment in mobile experience. They have developed a Progressive Web App (PWA) to provide a high-quality mobile experience to more people. Customers are loving the new shift to prioritizing the mobile web, it shows in the numbers.
More time, more conversions
AliExpress chose to incorporate a PWA into their mobile strategy. It has proven well worth the investment, and the rewards have not stopped racking up.
The app has already increased the conversion rate for new users by 104%. That is over double the number of conversions that AliExpress was getting before. These are the sorts of numbers that many companies who use PWAs are reporting.
Users on the PWA visit 2x more pages than they did before. Customers are seeing more content and spending more time on the platform. More time means more eyeballs and more conversions. Overall, the PWA has resulted in a 74% increase in time spent on the platform.
The PWA experience
Getting customers to commit to downloading an app is not an easy task. Data can be expensive and storage space is not always in high supply.
It is not always possible for users to download native apps. Devices could be out-of-date, and internet connection could be difficult to come by.
A PWA removes some of these obstacles that users experience, making the app experience a possibility for more people. It combines the reach of the web with the functionality of a native app. It is easy to find and easy to use, without the usual cost associated with a native app.
The AliExpress PWA has made it possible to deliver a quality experience to the customer. It is fast and looks like a normal app. Users are happy and able to spend more time browsing the platform. This has resulted in a significant increase in conversions and has been a beneficial move overall for AliExpress.
Read more about how AliExpress developed their new PWA here.
AliExpress is not alone in the decision to move to a Progressive Web App. Uber is also opting for a PWA to reach their clients better. Read more here.
If you are interested in how a PWA could benefit your business, get in touch!