Case Study 250% Increase In Re-Engagement With OLX PWA

LI Chen

2 minutes
OLX PWA improves retention, conversion, and re-engagement

Apr 17, 2021 (NEW YORK) — The OLX PWA has done wonders for re-engagement, it is up by 250%. And users are converting too. More people are on the platform and loving it.

OLX is an online marketplace, and their recent move to a Progressive Web App (PWA) has made a huge difference to their business. They now have more customers on their platform. Old customers are back, and new customers are joining.  

Higher retention

OLX users don’t have to wait as long to use platform anymore. The page is interactive in 23% less time than before. That's valuable time that users now can spend browsing. And there is now an 80% lower bounce rate.

This means that retention is better, and users stay on the app for longer than before. Now customers can spend their time in more productive ways. They are happier, and OLX is benefitting too.

Higher conversion

The PWA offers a 146% higher click through rate on ads. A quickly loading ad on a PWA could be the difference between success and failure in conversion. More people on the platform and a fast loading time means more eyeballs on ads. That's incredibly valuable.

Over 90% of OLX users are on mobile devices, desktop use continues to decline. With so many of their users on mobile devices, a seamless and functional mobile approach is a necessity for OLX.

Increased re-engagement

When re-engagement of users is a goal, a PWA can offer some serious advantages. Add to home screen and push notifications both encourage users to come back. And the OLX PWA has increased re-engagement by 250%.

Customers need to be reminded of services which are available to them. OLX customers now see the icon on their homescreens constantly, and they even get notified when they haven't engaged in a while. 

Previously lost customers are coming back to the platform. That's gold. The PWA has saved a lot of business for OLX. And the experience is better overall. The OLX PWA has been a very beneficial move. 

To read some more about how OLX developed their new PWA, click here. And here is an article on how Infobae are reaping the same rewards.