Case Study Dazzling New Lancome PWA Saves Mobile Business
Jul 6, 2021 (DOUGLAS, Isle of Man) — The new Lancome PWA has prompted more people to shop on mobile. Conversions are up, and the PWA is worth its weight in gold - or perfume.
Lancôme's new Progressive Web App (PWA) has revolutionized their business. After implementing the PWA, Lancôme experienced a 17% increase in conversions.
Here is the backstory. Lancôme had identified an issue. Their mobile users weren't spending money. Something was wrong. Numbers weren't the problem, there were more mobile users than desktop users. But 38% of shopping carts on desktop led to conversions, and only 15% of carts on mobile converted.
They concluded that mobile users were experiencing obstacles trying to purchase on mobile. And they were missing out on orders.
The users were there. But they needed to be better able to buy products.
The mobile web
The mobile web was becoming a bigger part of the modern online experience. And Lancôme needed to prioritize their customers' experience. They decided to build a PWA, and have since reaped the benefits.
Mobile sessions on iOS have increased by 53%. People are spending more time on the mobile web. And they spend more money while they are there.
The massive increase in conversions is testament to the success of the new PWA. Users are happier and more likely to purchase products on mobile now.
Notifications recover abandoned carts
Push notification functionality means that Lancôme can easily notify users of carts they've left unattended. Sending through these notifications has resulted in an 8% increase in conversion rates on recovered carts.
Overall, customers are having a better experience. There is a 84% decrease in time before the page is interactive, so shoppers get shopping quicker.
Lancôme's PWA has the business thriving. More people are shopping easily, quickly, and effectively. Advantages are clear, and Lancôme is clearly benefitting.
Not only is Lancôme happy, but their customer base is too. A good online shopping experience is valuable, and it brings people back again and again.