Case Study Debenhams New Digital Make-Over With PWA
Aug 18, 2022 (BOSTON) — Debenhams was feeling the crunch. It was time to prioritize their online mobile approach. The Debenhams PWA resulted in +40% mobile revenue.
Debenhams was experiencing a common modern problem. Mobile traffic was increasing, but this was not reflected in conversions. There were obviously barriers that mobile users faced which prevented them from converting.
The need for a PWA
Not wanting to miss out on business, especially during peak trading season, Debenhams needed to undergo a major digital make-over. They opted for a Progressive Web App (PWA).
Debenhams is a household name, trading in 27 countries across the world. They have 240 stores. They need to be active online. A PWA is a good choice as it is accessible to many types of users in different locations.
Their previous online approach was impeding online conversion. Debenhams decided that a poor online approach was not sustainable and set the goal of accelerating mobile growth instead.
Debenhams’ PWA resulted in a 40% increase in mobile revenue, a 20% increase in conversions, and overall above-market online growth.
Debenhams increased their user journey from browsing to purchase from 2x to 4x thanks to their new PWA.
This has been a worthwhile investment for Debenhams, who have revolutionized their mobile web experience both in existing areas and in new areas.
Customers are beginning to have high expectations of their online experiences. They need to be able to access information from a variety of different locations and devices. They are not going to wait around for pages to load, and they need to be able to lose connection without losing the ability to interact with the platform.
Additionally, customers do not always feel comfortable using expensive data and making a large commitment to download a native app they do not have the storage space for.
For websites such as Debenhams, it is worthwhile to invest in a PWA, which customers will be comfortable using and purchasing from on their mobile devices. Another site that has made this investment is Flipkart.
If you are interested in how a PWA could benefit your business, get in touch!