Case Study Dreamy New Tinder PWA Improved User Engagement

Donna Dreyer

2 minutes
The new Tinder PWA works even on bad internet connections

May 3, 2021 (PHOENIX, Ariz.) — Tinder opted for a Progressive Web App. In the case of bad connections or older devices, the PWA makes Tinder an option for many new users.

The Tinder PWA has revolutionized business. Tinder doesn't work if people don't use it. There needs to be a fairly large user base for Tinder to be worthwhile. That extends to areas where coverage isn't optimal. And devices that are not state-of-the-art.

Tinder Online was conceived with the goal of increased adoption in new markets. It's a Progressive Web App (PWA) that enables users to start swiping in even in the least optimal conditions.

Bad connections

In order to find a love connection, you need an internet connection. Fortunately with the Tinder PWA, a poor connection isn't an issue anymore. When it comes to the internet that is.

Users can use the Tinder PWA even when they are offline. Offline use has also been shown to keep people active and swiping even after the connection is back up and running. A seamless, consistent service is key.

Tinder Online is available to all desktop and mobile users, and they're seeing major improvements. Now users in an environment where data is scarce or costly can have the core Tinder experience for only 10% of the usual data cost.

The native Android App uses 30MB of storage space, and the PWA only uses 2.8MB. That's 90% smaller. This means that people who need to carefully prioritize space on devices can use the app. Smaller apps are less of a demand, and an easier decision for users to make.

More is more with Tinder PWA

Compared to native apps, there are many improvements. Users swipe more. They message more. They purchase the same amount. Users edit profiles more. And session times are longer using the PWA.

And users can get there faster, load times are down from 11.91 to 4.69 seconds on the PWA. There is no time to waste when it comes to love.

Read more about how Tinder created Tinder Online here. Or you could check out Trivago's story here.