Case Study Flipkart Customers Flock Back Onto PWA
Aug 18, 2022 (BRISTOL, England) — Flipkart was losing customers. The Flipkart PWA has brought many customers back, and has attracted new customers to the platform too.
Online shopping is popular, but offline shopping is the real new frontier. Customers should be able to shop online even when they cannot rely on a stable connection, do not have the latest devices, or are running out of storage space.
Flipkart has a native app to enable their customers to shop on mobile devices. But the app is bulky. When polled recently, Flipkart customers who had uninstalled the app reported a lack of storage space prompting the delete.
Flipkart decided to introduce a Progressive Web App (PWA) as an option for their clients.
The new PWA is much smaller than the native app and therefore requires a lot less storage space to install. The PWA is 100x smaller than the Android app and 300x smaller than the iOS app. Customers are now able to choose Flipkart without the storage costs of the native app.
PWAs have changed the way customers are required to commit to services. Before, buy-in was much higher. Now, adding the app to the home screen is much cheaper, it is not as much of a big ask.
Installs require less data, and less of a connection. For customers in less connected areas, these issues are no longer an obstacle to using Flipkart.
Customers flock back
When Flipkart decided to develop a PWA, their customers came flocking back. Almost 60% of the visitors to the PWA had used the native app before but had decided to uninstall it.
Impressed by the reduced size and increased functionality, previous Flipkart customers became customers again. There was less of an initial cost to using the PWA, which swung the cost-benefit analysis in Flipkart's favor.
PWA is attractive to new customers
Not only are old customers coming back, but new customers are finding Flipkart too. Flipkart’s PWA is driving 50% of its new customer acquisition. It is easy to find and easy to use.
Flipkart has benefitted from the decision to invest in a PWA, and this success story can be used as an example for many different companies. Another prominent brand using a PWA is Forbes.
If you are interested in how a PWA could benefit your business, get in touch!