Case Study Infobae PWA Grips Readers 230% Longer
Aug 18, 2022 (PHOENIX, Ariz.) — The new Infobae PWA is well worth the investment. Readers now stay on the platform for much longer and read 3x times more content than before.
The Infobae Progressive Web App (PWA) is an incredible example of the many benefits of this mobile approach. Infobae is one of the most popular Spanish-language news outlets worldwide. The site has 38 million monthly active users and 71% of those users are on mobile devices. Their mobile strategy is critical.
Before the Progressive Web App was developed, readers were not receiving the mobile experience that they expected. After Infobae prioritized mobile readers, their business boomed.
Readers stay longer
Infobae has opted for a PWA and is enjoying the benefits of that decision. Bumping up the speed, Infobae found that their faster PWA kept readers online for longer.
The new PWA has resulted in 230% longer sessions than their previous mobile site. Readers are spending a longer time on the platform and enjoying the experience.
Although many users seem to be on mobile devices, Infobae noticed that their users seemed to prefer reading their news on desktop. Readers spent an average of 27 minutes on the website, but only 3 minutes on mobile per session. The new PWA keeps mobile readers online for an average of 7 minutes, which is a vast improvement. The improved user experience is evidenced in the numbers.
Readers read more
Users of the PWA view 3x more pages per session than on the previous site. PWA users are visiting an average of 6 pages per session, which is a large increase from the 2 pages on the previous mobile site and matches the 6 pages on desktop.
Readers are also having a better experience while they are on the platform. Before changing over, Infobae had a 51% bounce rate on their mobile site. With the introduction of the PWA, that has dropped to 5%.
Both Infobae and their readers are enjoying the move to PWA. They are experiencing the benefits of a Progressive Web App first-hand. Another company enjoying the move to PWA is Lancôme, read more about their experience here.
If you would like to learn more about how a PWA could benefit your business, get in touch!