Case Study Sensational Pinterest PWA Picks-Up Performance

Shelley Mitchell

2 minutes
Pinterest users pin on the PWA despite connectivity issues

Jun 28, 2021 (CAPE TOWN, South Africa) — The new Pinterest PWA is interactive in seconds, and is performing well. Pinners are enjoying the new app, and engagement is up overall.

As Pinterest started to become more popular globally, they needed to address their slow site and lack of interaction on mobile devices. Only 1% of mobile web users converted to sign-ups, logins or installs. Something had to be done. They decided to invest in a Progressive Web App (PWA).

The new PWA has made staggering improvements for Pinterest. People are able to use the app quickly and efficiently. And more people are active on the platform now.

Easy and quick use

No more waiting for inspiration to strike. Pinterest's PWA is interactive in just seconds, and performs well in a variety of situations. Pinners can use the platform at home, on a train, on a plane, and in a number of different circumstances.

Imagine an embroidery emergency, or cooking flop. Now users can get onto the Pinterest platform quickly, even without a stable internet connection. Engagement is up, and more pinners are pinning than were before.

Incredible improvements

After rebuilding their mobile site as a PWA, Pinterest enjoyed impressive improvements.

  • +40% time spent on the app

  • +50% ad clickthrough rate

  • +44% user-generated ad revenue

  • +60 core engagements

More people are using the mobile site now, and loving it. This essentially means more revenue for Pinterest, and the ability to reach more people.

Interact efficiently and quickly

The PWA is faster than the old mobile site. Before, users had to wait 23 seconds until they could interact. Now, pinners are pinning in just 5.6 seconds.

Storage requirements are now much lower than for the native app. A whopping 56MB for iOS and 9.6MB for Android has been reduced to just 150KB for the PWA.

Now people are able to use Pinterest even when connection is low, storage is an issue, and time is of the essence.

Read more about how they created the PWA here. And if you're feeling a bit spicy, have a read about Tinder's PWA.