Case Study Trivago PWA Causes Startling Business Booms
Feb 28, 2021 (SAN DIEGO) — Trivago has made their PWA a priority. Engagement and click-through rate are up, and so are spirits. Customers can even use the app offline.
Trivago are prioritizing a better and more stable mobile experience for their users. They have opted for a Progressive Web App (PWA) to help them to achieve this goal.
Not all users are the same. It is important that Trivago is able to reach every potential customer where they are geographically, and on the platform that they use. Accessibility is a major advantage of a PWA.
Trivago is used more on mobile than desktop. But mobile data is expensive, and infrastructure in many countries fails to keep up with public demand. Lost connections mean lost business.
Customers do not always want to make the commitment and investment to download a native app. They take up a lot of storage space, and data is not cheap. And they haven't decided if they even want the services yet.
Even when users are on the move, they could lose connection when going through a tunnel or elevator. When a traveler needs to find a hotel, they probably can't afford a failing app due to a poor connection. And people are starting to expect that they are able to go offline and still have access to a website. 67% of Trivago users who go offline continue to browse when they're back online.
Trivago included a lot of retention features in their PWA, including add to homescreen and push notifications. Now they find that they are able to enjoy the benefits of both a website and a native app in their PWA.
The app is discoverable and searchable like a website, with all the functionality of a native app.
Users have come back at least 2x in the first 2 weeks after installing the app on their homescreen.
Engagement is up 150% since Trivago introduced their PWA. It's available in 33 languages, and across 55 countries. And this increased engagement has also led to more conversions, 97% more clickouts to hotel offers.
PWAs are successful in so many cases, The Weather Channel is also experiencing major benefits.