Desktop progressive web apps

Desktop progressive web apps (PWAs) can be ‘installed’ on the user’s device much like native apps. They’re fast. Feel integrated because they launched in the same way as other apps, and run in an app window, without an address bar or tabs. They’re reliable because service workers can cache all of the assets they need to run. And they create an engaging experience for users.

Why build Desktop Progressive Web Apps

Most sites you use on a daily basis are probably PWAs. Think Starbucks, Uber, GMail, and Twitter, for example. Visit any of these sites on your mobile device and you will have the option to install it on your home screen. Thereafter it looks and works like a native app, and moreover it works in the same way on a Mac or PC, an iPhone or an Android device.

The benefits of a PWA

Engagement. This is the main reason businesses are using PWAs in their online strategies. Users who install your app are your biggest fans. They are the most likely of your users to turn their usage into paid services for you. And because of push notifications PWAs are driving higher levels of client re'engagement, which is great for your brand.

Benefits of PWAs over native apps

Some of the benefits of PWAs over native apps include:

  • No need to go through the process of registering your app with different app stores
  • No need to pay big chunks of money to Google and Apple
  • PWAs only work over secure connections, which builds trust with your users
  • PWAs are built with common web technologies
  • They are often cheaper to build
  • PWAs are responsive and work with many different screen sizes
  • PWAs are smooth, fast and lightweight
  • They work offline, unlike your regular site
  • PWAs can be found by search engines
  • You can use push notifications to re-engage users
  • Installing a PWA can lead to higher engagement

Who should have a PWA

PWAs are amazing and implementing one is not all that hard. But just because it is straightforward it doesn't mean it's right for everyone.

However, finding a repeatable client re–engagement strategy for professional service firms has been a major headache. Having a client able to connect with you by clicking an icon on his or her home screen is a big deal. And being able to push individual or bulk messages right to client's devices is a huge win for client retention.

How to get your PWA

We specialize in PWAs, and would love to talk with you about how to get your own PWA as part of your online strategy. Send us an email to get the process started.