We provide free, unlimited reporting on up to 500 distinct events. The app automatically captures certain key events and user properties, and we can define additional custom events to measure the things that uniquely matter to your business. User insights from acquisition to app usage The analytics built in to the app will surface data about user behavior enabling us to make better decisions about your service and marketing optimization. View crash data, notification effectiveness, deep-link performance, in-app purchase data, and more. Attribution across dozens of sources The app’s analytics integrates with dozens of ad networks, making it easy to close the loop and send conversion data back to those networks to track and attribute app campaign performance across sources with postbacks to optimize campaign performance. Segmentation and optimization in one We can define custom audiences based on device data and user behavior by utilizing events and user properties, and then use those segments for notifications, A/B tests, and remarketing. For custom analysis, we can export raw data to perform big data analysis. Realtime analytics We’ll help you understand user behavior and view live usage data with realtime reporting. We produce a live, dynamic view of your analytics data, and use tools to validate your analytics instrumentation by visualizing the stream of events logged by your users’ devices.